Ethical Leadership and Decision Making Research Paper

Ethical Leadership and Decision Making - Research Paper Example Moreover, based on the accepted fact that success is not the final outcome of every attempt, it is the leader who ensures rescuing people from de-motivation rising from failure that most stands apart from the rest. The report herein develops an assessment of a leader that has served as a mentor to give meaning and understanding of effective leadership.   During work experience in the Army, Major General (Ret.) Charles McCartney’s the leadership style influenced me greatly. McCartney well understood the privilege of leadership being responsibility with visionary collaboration and teamwork to gain an overall level of success. Thereby, this report develops an assessment on Major General (Ret.) Charles McCartney’s various dimensions of leadership and will provide the review of the fact that successful leadership assumes all capabilities to lead its people to succeed as a combined goal. Management science has undertaken the considerable assessment of the leaders from vario us dimensions; for instance Behavioral factors, Transformational, Situational, Trait, Charisma along with the power and influence etc. Moreover, it is based on the early assumption that leaders are born and not made; however, contemporary theories assert that effective leader offers apart from direction to success also offer great learning opportunities (Browne & Keeley, 2012). These learning opportunities are presented as two types of leaders as mentioned below: (Northouse, 2007) Hence, leadership can be learned as well. In this, one can see that trait, skills and values from McCartney’s style offer the reader a great chance to learn. The distinctive formats of the transformational or transactional leadership complimented with the power available to a given leader all work to facilitate the outcome from the leader. Broadly, leaders that are ultimately effective in leadership have to account for an optimum mix of three main factors (Barton, Grant, & Horn, 2012): Decision maki ng styles mix Day to day behavior Transformational and transactional leadership style It is worthy of mention, due to the fact that each dimension mentioned above has its own variation to offer and effective leaders formulate the mix of each dimension’s offering suiting to the need of the situation and in the overall best interest of follower; though this may not be suiting to the need of the certain people. Hence, the effective leadership is also one to constantly learn and evolve from the challenges with the passion for success by adapting to the need for an hour.   For assessing Major General (Ret.) Charles McCartney with respect to his alignment with the leadership’s dimension, the below roadmap will offer an effective guide in understanding such nuances: (Colquitt, Lepine, & Wesson, 2012)  Ã‚  Decision Making Styles Leader’s decisions ultimately decide the fate of the follower. Moreover, the fact that makes the decision making more crucial for the leade rs, especially in a critical situation where chances of loss equally exist, comes to even more prominence.  Ã‚  

Marketing Strategies 4050 Research Paper Example | Topics and Well Written Essays - 2000 words

Marketing Strategies 4050 - Research Paper Example Our Java Cafà © would be focusing on customers who are environmentally conscious of their actions. While coffee is enjoyed by people of all ages, it is important to develop a primary target market so that we are able to develop a marketing strategy targeted towards this specific market. Our primary target market includes: Students: Students form a big part of the target market for Java Cafà ©. The Auraria Campus located in downtown Denver accommodates more than 40,000 students and thus could be a good potential market for our Java Cafà ©. Students have a hectic daily routine from pressures of work as well as having to survive on limited budget. Most students cannot afford coffee machines for themselves and rely on coffee shops for their daily cups of coffee. However, since they are on a limited budget, they cannot afford to buy from Starbuck or Mc Cafà ©, and thus they look for cheaper options that do not compromise on the quality of services. As our Java Cafà © offers Wi-Fi, it would be a further attraction for the students since this generation is addicted to the internet and travels with its personal gadgets such as cell phones, laptops etc. ‘For them, technology is not a thing to be considered. It is a way of life’1. Furthermore, students usually have a common hangout place where they can meet up with their friends and peers. In this case, word-of-mouth promotion can help improve sales for Java Cafà ©. Young Professionals: Young Professionals are another target market for Java Cafà ©. Young Professionals in Denver make up 64 percent of the total population and Denver has the highest number of college graduates. Professionals from surrounding counties also visit lower downtown during their pre-working, lunch time and after working hours. These college graduates and young professionals are also busy people trying to make a position in the corporate world. They usually visit the coffee